Case study — Mobile App
Bedell Property
Management
Designing a mobile app that turns landscape care into something clients can see — every plant accounted for, every visit documented, every new addition one tap away.
The challenge
Landscape care is recurring, personal, and almost entirely invisible — the work happens while clients are away, and the value fades the moment the crew drives off.
Bedell's clients had no record of what was planted where, no way to know what was done on the last visit, and no easy path to growing their landscape. Adding a single tree meant phone calls, a site walkthrough, and a quote — friction that quietly capped what each property could become.
My brief: design a mobile app that makes the service visible — a living inventory of every client's plants, a transparent visit history, and a way to buy and place new plants without ever scheduling a walkthrough.
The approach
01
Model the yard, not the catalog
The information architecture mirrors how clients actually think about their property: plants grouped by area — backyard, front yard, inside — instead of by species or SKU. Opening the app feels like looking out the window, not browsing a store.
02
Make every visit visible
A visit-notes timeline sits on the home screen: what the crew is doing now, what was done last visit, and what's scheduled next. Work that used to happen invisibly while clients were away became documented evidence of value.
03
Turn care into commerce
Clients can shop new plants right inside the app, with honest pricing that itemizes the plant and its installation before checkout. Adding a pine tree became one tap — not a phone call, a walkthrough, and a week of waiting for a quote.
04
Place it on the map
The purchase ends with "where do you want it planted?" — an interactive plan of the client's own property with suggested planting spots. Checkout doesn't conclude with a receipt; it concludes with the client imagining their yard.
App home
Cart → placement flow
"The crew drives off and the work goes invisible. The app's job is to make care something a client can see — and add to — anytime."
— Design principle for the project
The outcome
A landscape service clients can hold in their hand — and a new revenue channel that turns every maintained yard into a growing one.
- A living plant inventory organized by the real areas of each client's property
- A visit-notes timeline that turns invisible maintenance into visible value
- In-app purchasing with transparent plant-plus-installation pricing
- A map-based placement flow — clients choose exactly where new plants go on their own property plan
Detailed adoption and order-volume figures available on request.
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