I design products that make complex systems feel simple.
From problem definition to production, I reduce ambiguity and ship work that performs.
Selected Product Impact
Increase in System Consistency
Unified UI across pages using scalable tokens, components, and page-level systems.
Reduced Time-to-Ship by 40%
Cut delivery time with Figma → Cursor workflows and well-documented component props.
Improvement in Site Performance
Optimized images, removed heavy scripts, and created leaner systemized layouts.
Boost in Mobile Conversion
Redesigned critical flows and improved accessibility to support high-intent mobile users.
Featured Work
End-to-end product design — from strategy to scalable, shipped experiences.
Design System
Unified brand language across 2+ touchpoints
Complete brand identity system including logo, typography, and visual guidelines.
Product Page
Increased AOV by 46% and Add-to-Cart Rate by 18% with a redesigned luxury PDP
A clarity-first, system-driven e-commerce experience built to scale across 1,000+ SKUs.
Homepage
Improved homepage clarity and trust through research-driven design
A homepage redesign that transforms the first impression into a trust-first, guidance-driven experience for parents
Product Strategy & AI Execution
I design beyond the interface. I define problems, align stakeholders, validate direction, and ship measurable outcomes. AI accelerates execution, but product thinking drives every decision.
Problem Framing
- •Define ambiguous product challenges
- •Clarify success metrics before design begins
- •Align Product, Engineering, and Marketing
- •Translate business goals into experience strategy
“I partner with product and engineering early to define measurable success before pixels. Clear constraints reduce wasted cycles and accelerate delivery.”
User Insight → Direction
- •Identify hesitation and friction points
- •Simplify decision-making flows
- •Prototype and validate rapidly
- •Use analytics to guide iteration
“Before redesigning key flows, I analyzed user hesitation patterns and reduced decision friction, increasing AOV by 46% and Add-to-Cart rate by 18%.”
AI-Accelerated Execution
- •Research synthesis → Figma variables → Cursor → Production code
- •Rapid prototyping with AI-assisted workflows
- •Internal tooling and automation
- •Reduce build time without sacrificing quality
“I use AI not as a shortcut, but as a multiplier. Design tokens sync to code. Prototypes become production components. Weeks become days.”
Business Impact
- •Revenue growth through experience optimization
- •Conversion and engagement lift
- •Reduced engineering time by 40%+
- •Cross-location inventory sync implementation
- •Operational efficiency improvements
“Design is successful when it moves the business forward. Every system I build ties directly to measurable performance.”
How I Build Systems
I design systems so products scale with clarity and consistency.
Over time, patterns emerge. I formalize them, reduce variation, and connect design directly to code.
Identify Patterns
I look for repetition across flows and components. If something appears twice, it deserves structure.
Reduce Variation
Typography, spacing, states, behavior. Every decision moves toward consistency.
Connect Design to Code
Design tokens map directly to production components. What we design is what we ship.
Scale with Intention
Systems reduce rework, improve speed, and protect product quality over time.
System Architecture