E-Commerce

Design System

As the Lead Product Designer for Logan Hollowell Jewelry, I spearheaded the creation of a comprehensive design system to streamline our digital product development. Recognizing the need for consistency and efficiency, I established a unified framework encompassing documentation, visual language, pattern libraries, brand guidelines, and CSS standards. This initiative aimed to align our design processes with the brand's identity and operational goals.

The foundation of the design system was built on an 8-point grid system, featuring a 12-column layout and an 8-pixel baseline grid. This approach ensured ease of design across various screen sizes, enhancing the user experience. I meticulously designed components such as buttons, inputs, selectors, and tabs, each accommodating multiple states to cater to diverse user interactions. Accessibility remained a priority throughout the design process, ensuring inclusivity for all users.

To maintain visual coherence, I refined the brand's visual language, incorporating a cohesive color palette dominated by shades of dark grey and selecting typography that resonated with the brand's voice. The iconography was standardized using SVGs from Font Awesome, facilitating scalability and adaptability across different platforms. Additionally, I developed complex components like product cards, headers, toggles, tooltips, calendars, and an engraving sidebar, each integrating seamlessly within the design system.

This design system has become a living organism, continually evolving to meet emerging needs. It has significantly enhanced the efficiency of our design and development process, ensuring a consistent and engaging user experience across all digital touchpoints. By fostering a cohesive brand narrative and visual identity, the system has strengthened Logan Hollowell Jewelry's market presence and customer engagement.

As the Lead Product Designer for Logan Hollowell Jewelry, I spearheaded the creation of a comprehensive design system to streamline our digital product development. Recognizing the need for consistency and efficiency, I established a unified framework encompassing documentation, visual language, pattern libraries, brand guidelines, and CSS standards. This initiative aimed to align our design processes with the brand's identity and operational goals.

The foundation of the design system was built on an 8-point grid system, featuring a 12-column layout and an 8-pixel baseline grid. This approach ensured ease of design across various screen sizes, enhancing the user experience. I meticulously designed components such as buttons, inputs, selectors, and tabs, each accommodating multiple states to cater to diverse user interactions. Accessibility remained a priority throughout the design process, ensuring inclusivity for all users.

To maintain visual coherence, I refined the brand's visual language, incorporating a cohesive color palette dominated by shades of dark grey and selecting typography that resonated with the brand's voice. The iconography was standardized using SVGs from Font Awesome, facilitating scalability and adaptability across different platforms. Additionally, I developed complex components like product cards, headers, toggles, tooltips, calendars, and an engraving sidebar, each integrating seamlessly within the design system.

This design system has become a living organism, continually evolving to meet emerging needs. It has significantly enhanced the efficiency of our design and development process, ensuring a consistent and engaging user experience across all digital touchpoints. By fostering a cohesive brand narrative and visual identity, the system has strengthened Logan Hollowell Jewelry's market presence and customer engagement.

As the Lead Product Designer for Logan Hollowell Jewelry, I spearheaded the creation of a comprehensive design system to streamline our digital product development. Recognizing the need for consistency and efficiency, I established a unified framework encompassing documentation, visual language, pattern libraries, brand guidelines, and CSS standards. This initiative aimed to align our design processes with the brand's identity and operational goals.

The foundation of the design system was built on an 8-point grid system, featuring a 12-column layout and an 8-pixel baseline grid. This approach ensured ease of design across various screen sizes, enhancing the user experience. I meticulously designed components such as buttons, inputs, selectors, and tabs, each accommodating multiple states to cater to diverse user interactions. Accessibility remained a priority throughout the design process, ensuring inclusivity for all users.

To maintain visual coherence, I refined the brand's visual language, incorporating a cohesive color palette dominated by shades of dark grey and selecting typography that resonated with the brand's voice. The iconography was standardized using SVGs from Font Awesome, facilitating scalability and adaptability across different platforms. Additionally, I developed complex components like product cards, headers, toggles, tooltips, calendars, and an engraving sidebar, each integrating seamlessly within the design system.

This design system has become a living organism, continually evolving to meet emerging needs. It has significantly enhanced the efficiency of our design and development process, ensuring a consistent and engaging user experience across all digital touchpoints. By fostering a cohesive brand narrative and visual identity, the system has strengthened Logan Hollowell Jewelry's market presence and customer engagement.

Industry

Industry

Luxury Goods

Luxury Goods

Year

Year

2023

2023

Company

Company

Logan Hollowell Jewelry

Logan Hollowell Jewelry

Team

Team

Chris Terterian

Chris Terterian

"Design systems aren't about creating rules; they're about creating relationships - relationships between designers, developers, and users. The best systems grow from collaboration and are shaped by the needs of the people they serve."

Chris Terterian

Product Designer

E-Commerce

Product Detail Page

E-Commerce

Product Detail Page

E-Commerce

Product Detail Page

E-Commerce

Engraving Option

E-Commerce

Engraving Option

E-Commerce

Engraving Option

E-Commerce

Homepage

E-Commerce

Homepage

E-Commerce

Homepage

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© Chris Terterian 2025

Subscribe to our newsletter and stay in touch with us.

© Chris Terterian 2025

Subscribe to our newsletter and stay in touch with us.

© Chris Terterian 2025