The Clean Bean has always been more than an online market — it’s a trusted space for parents navigating the earliest chapters of life with their children. But as we looked closely at the homepage, something felt incomplete. It served its purpose as a storefront, yet it didn’t fully reflect the deeper role the brand plays in guiding, reassuring, and informing new parents.
We began with usability testing, speaking directly with mothers, fathers, and caregivers. Their feedback was clear: they came for products, but they stayed for answers. Safety standards, cleaning recommendations, the subtle differences between organic fabrics — these questions mattered as much as the items in their cart. Competitive analysis confirmed the gap: most marketplaces sold, but few truly informed.
In response, we redesigned the homepage to feel less transactional and more like a trusted companion. We wove in real customer testimonials — small windows into the lives of families who found confidence in The Clean Bean’s guidance. We built a searchable knowledgebase, putting answers to safety, care, and product questions within immediate reach. Navigation became simpler, more intuitive, ensuring parents could find what they needed without losing time or focus.
The result is a homepage that invites trust before it asks for a purchase. It offers not just products, but peace of mind — an experience that understands the urgency, care, and love behind every decision a parent makes. In making the page easier to use, we made the brand easier to believe in.
The Clean Bean has always been more than an online market — it’s a trusted space for parents navigating the earliest chapters of life with their children. But as we looked closely at the homepage, something felt incomplete. It served its purpose as a storefront, yet it didn’t fully reflect the deeper role the brand plays in guiding, reassuring, and informing new parents.
We began with usability testing, speaking directly with mothers, fathers, and caregivers. Their feedback was clear: they came for products, but they stayed for answers. Safety standards, cleaning recommendations, the subtle differences between organic fabrics — these questions mattered as much as the items in their cart. Competitive analysis confirmed the gap: most marketplaces sold, but few truly informed.
In response, we redesigned the homepage to feel less transactional and more like a trusted companion. We wove in real customer testimonials — small windows into the lives of families who found confidence in The Clean Bean’s guidance. We built a searchable knowledgebase, putting answers to safety, care, and product questions within immediate reach. Navigation became simpler, more intuitive, ensuring parents could find what they needed without losing time or focus.
The result is a homepage that invites trust before it asks for a purchase. It offers not just products, but peace of mind — an experience that understands the urgency, care, and love behind every decision a parent makes. In making the page easier to use, we made the brand easier to believe in.
The Clean Bean has always been more than an online market — it’s a trusted space for parents navigating the earliest chapters of life with their children. But as we looked closely at the homepage, something felt incomplete. It served its purpose as a storefront, yet it didn’t fully reflect the deeper role the brand plays in guiding, reassuring, and informing new parents.
We began with usability testing, speaking directly with mothers, fathers, and caregivers. Their feedback was clear: they came for products, but they stayed for answers. Safety standards, cleaning recommendations, the subtle differences between organic fabrics — these questions mattered as much as the items in their cart. Competitive analysis confirmed the gap: most marketplaces sold, but few truly informed.
In response, we redesigned the homepage to feel less transactional and more like a trusted companion. We wove in real customer testimonials — small windows into the lives of families who found confidence in The Clean Bean’s guidance. We built a searchable knowledgebase, putting answers to safety, care, and product questions within immediate reach. Navigation became simpler, more intuitive, ensuring parents could find what they needed without losing time or focus.
The result is a homepage that invites trust before it asks for a purchase. It offers not just products, but peace of mind — an experience that understands the urgency, care, and love behind every decision a parent makes. In making the page easier to use, we made the brand easier to believe in.
