The Logan Hollowell Jewelry product page redesign began as a pursuit of clarity and connection. Early iterations focused on elevating the visual experience - integrating Wishlist and engraving features, high-resolution photography and video, and replacing scattered dropdowns with refined tabs for details like size guides, descriptions, and shipping information. This first phase brought order to the page, making the craftsmanship and narrative of each piece more immediate.
But refinement is never static. We saw opportunities to make the experience more intuitive, reducing friction and anticipating a customer’s path through the page. For the next evolution, which launched in 2025, we rethought how and where information lives. Key details will surface with less scrolling, and tabs will be positioned to match natural viewing patterns, allowing customers to find what they need without searching for it.
The 2025 version introduces a modular layout - a calm, structured frame that adapts to the journey each customer takes. Every element is deliberate: images that feel like holding the piece in light, interactions that feel inevitable, and navigation that recedes so the jewelry remains the focus.
This is the essence of our approach: a quiet, iterative pursuit of balance between function and emotion. Each refinement brings the page closer to what it should have always been - an experience as intentional and enduring as the jewelry itself.
The Logan Hollowell Jewelry product page redesign began as a pursuit of clarity and connection. Early iterations focused on elevating the visual experience - integrating Wishlist and engraving features, high-resolution photography and video, and replacing scattered dropdowns with refined tabs for details like size guides, descriptions, and shipping information. This first phase brought order to the page, making the craftsmanship and narrative of each piece more immediate.
But refinement is never static. We saw opportunities to make the experience more intuitive, reducing friction and anticipating a customer’s path through the page. For the next evolution, which launched in 2025, we rethought how and where information lives. Key details will surface with less scrolling, and tabs will be positioned to match natural viewing patterns, allowing customers to find what they need without searching for it.
The 2025 version introduces a modular layout - a calm, structured frame that adapts to the journey each customer takes. Every element is deliberate: images that feel like holding the piece in light, interactions that feel inevitable, and navigation that recedes so the jewelry remains the focus.
This is the essence of our approach: a quiet, iterative pursuit of balance between function and emotion. Each refinement brings the page closer to what it should have always been - an experience as intentional and enduring as the jewelry itself.
The Logan Hollowell Jewelry product page redesign began as a pursuit of clarity and connection. Early iterations focused on elevating the visual experience - integrating Wishlist and engraving features, high-resolution photography and video, and replacing scattered dropdowns with refined tabs for details like size guides, descriptions, and shipping information. This first phase brought order to the page, making the craftsmanship and narrative of each piece more immediate.
But refinement is never static. We saw opportunities to make the experience more intuitive, reducing friction and anticipating a customer’s path through the page. For the next evolution, which launched in 2025, we rethought how and where information lives. Key details will surface with less scrolling, and tabs will be positioned to match natural viewing patterns, allowing customers to find what they need without searching for it.
The 2025 version introduces a modular layout - a calm, structured frame that adapts to the journey each customer takes. Every element is deliberate: images that feel like holding the piece in light, interactions that feel inevitable, and navigation that recedes so the jewelry remains the focus.
This is the essence of our approach: a quiet, iterative pursuit of balance between function and emotion. Each refinement brings the page closer to what it should have always been - an experience as intentional and enduring as the jewelry itself.
