Work
A selection of product, UX, and system design work - each shaped through intentional thinking, real code, and a relentless focus on user experience and visual consistency.
Product Page
Increased AOV by 46% and Add-to-Cart Rate by 18% with a redesigned luxury PDP
A clarity-first, system-driven e-commerce experience built to scale across 1,000+ SKUs.
Design System
Unified brand language across 2+ touchpoints
Complete brand identity system including logo, typography, and visual guidelines.
Homepage
Improved homepage clarity and trust through research-driven design
A homepage redesign that transforms the first impression into a trust-first, guidance-driven experience for parents
Custom Shopify Application
Improved dashboard consistency → 34% faster workflows
Analytics dashboard with real-time data visualization and intuitive interface.
Bridal Page
Custom designed and built a new bridal page experience
An experience making it easier for bridal shoppers to browse our collection.
Mobile App
Mobile app concept for plant selection, plant placement, and landscaping monitoring.
Operational efficiency gains → projected 30–45% reduction in manual coordination
Product Landing Page
Boosted sign-up rate by 31% with clearer value proposition
High-converting landing page designed to showcase product features effectively.
Corporate Website
Improved information architecture → 48% faster task completion
Professional corporate website with modern design and comprehensive content management.
UI Component Library
Reduced design-to-code time by 52% with reusable components
Comprehensive design system and component library for consistent user interfaces.